Find your audience
Understand Japanese consumers, competitors and where your brand can offer something distinct.

A new market takes more than translation. We connect market insight, brand expression and local execution to help international brands find their place in Japan.
Plan your Japan launch
From the first market questions to your launch, Shiobaland helps you understand your audience, adapt the customer experience and build the right connections.
Understand Japanese consumers, competitors and where your brand can offer something distinct.
Shape messaging, creative and the shopping experience around local expectations.
Bring your brand to people through e-commerce, creators and in-person experiences.

Meaningful connections begin with understanding people. We look beyond broad market labels to help your brand connect with the interests, values and everyday experiences of your audience in Japan.
Explore our approachMarket research, Japanese-language commerce and creator partnerships, connected in one launch.
Explore the case study