A wellness brand,
introduced to Japan.
Helping a U.S. clean-beauty and holistic-lifestyle brand build awareness and a Japanese shopping experience.
The challenge
The brand entered Japan without established awareness, localized brand communications, distribution or a Japanese customer-support operation.
Our approach
We researched competitors and audiences, localized product descriptions and campaign visuals, supported a Japanese Shopify launch and payment integration, and introduced bilingual customer support.
Seven Japanese lifestyle creators, with audiences ranging from 20,000 to 150,000 followers, shared reviews and stories.
The brand was featured by a Japanese wellness e-commerce platform and received a stocking inquiry from a select retailer.
Results relate to this specific project and are not a forecast for future launches. Client identity is withheld.